They have posted an interesting idea over at SpreadFirefox.com for the launch day of Firefox 2.
On the day of Mozilla’s Firefox 2 release, Firefox fans can
make calls to their local radio and TV stations. We can provide a few talking points and possibly host a conference call for the community to offer tips on how to work with the press. We can provide a list of the top 10 media markets, but no market is too small to hear about Firefox 2.
Why stop there? I say you start picking random numbers in the phone book and let them know about it. Just keep talking till they hang up on you and then try somebody else. :)