Adblock Plus is a terrific add-on for Firefox that does an excellent job at blocking advertisements on websites.  In the past, I’ve even interviewed the developer of the script, and I would say this is a must-have extension for Firefox too. While protecting yourself from malware ads is a good thing that Adblock Plus does very well, what should you do about websites you wish to support?  Today, I’ll share with you the steps to take if you want to whitelist advertisements on one website, while still blocking ads on other websites.

Turning off Adblock Plus for a few good websites you want to support is easy. Here is how it is done:

Disable Adblock Plus in the Status Bar for a Domain

If Adblock Plus is inside your status bar, all you need to do is right-click on the AdBlock Plus icon, and select "disable on thisdomain.com" where thisdomain.com is the website you are currently browsing.

Once you have done that, then you will be able to see ads on that specific website again. 

Disable Adblock Plus in the Menu Toolbar for a Domain

If you have AdBlock Plus installed in the Firefox navigation toolbar, just left-click on the down arrow next to the Adblock Plus logo, then select "Disable on thisdomain.com".  Taking these steps will disable ad blocking on the website you are looking at.

Why Should You Whitelist Ads on Specific Websites?

Now, I know I might be opening myself up to the argument of pro-ads versus anti-ads, and some might even claim I am trying to control the way you browse.  I am not.  I am just letting you know a way to customize your Adblock Plus usage to meet your own needs. For many independent authors though, a few website ads is how they support their projects – so by seeing or clicking on the occasional ad, you can give something back.  At least, that is how it is suppose to work.

My question for you is, do you block all ads, don’t mess with ad blocking, or do you filter in ads from websites you want to show support for?

What is the difference between Adblock and Adblock Plus?

Well, usually that’s the point where I send people to the FAQ: http://adblockplus.org/en/faq_project#adblock

Adblock is very outdated, it hasn’t been updated for a while. There is a bunch of ways that web sites can detect Adblock, there is also a bunch of ways that web sites can prevent their ads from being blocked – no such security holes exist in Adblock Plus to my knowledge.

Adblock is full of UI inconsistencies, I tried to eliminate those as much as possible. One extremely important Adblock Plus feature is filter subscriptions – you can subscribe to a filter list maintained by somebody else and just forget about the ads. In Adblock you have to use Filterset.G Updater if you don’t want to write the filters yourself – not the perfect choice if compared to some subscriptions available for Adblock Plus. Finally, I put lots of effort into making Adblock Plus efficient and into avoiding website breakage – both points that were never considered in Adblock development.

That’s only the big differences I can give you off the top of my head.

Have you ever been approached by any of the advertising businesses offering to pay you briefcases full of money to stop what your doing?

LOL – No, I am not that important yet, the advertising industry cares very little about Adblock Plus. It is mostly owners of small websites who care – and suspect that they would earn millions if it weren’t for Adblock Plus. But those would never pay.

How much of your daily life has Adblock Plus taken over? Do you have time for other projects and work or is it Adblock on your mind 24/7?

I have my day job as well, you know? :)

I don’t have any constant amount of time per day that I spend on Adblock Plus. Sometimes I actually used to spend a few days on Adblock Plus only though mostly it wasn’t more than 2-3 hours per day. Recently however other things have taken over so that now I only spend maybe 4 hours on Adblock Plus per week – barely enough to maintain the project yet not enough to develop it further. I hope that I will have more time for it again soon.

As far as development goes, have you done all that can be done or are you still looking at improvements that can be made to the product for future releases?

I haven’t even started. There is very much that can be done. Something that I hope to see happen in the nearest future is a community-driven filter database that will allow classification of filters, and that in turn should allow users to choose which types of filters they want to subscribe to (e.g. graphical ads but not text ads). Something else that is in discussion is a set of rules for “acceptable advertising” and the ways how a “certification” of ad servers according to these rules can work – users would be able to configure Adblock Plus to not block these ads then.

What is the best way for normal everyday users to help with the development of Adblock Plus?

Testing Adblock Plus (also development builds) and reporting bugs is something where I can never get enough help. In particular testing in less popular applications (Songbird, K-Meleon etc) is where we have issues right now. Helping other users (forums) is another area where everybody can contribute.

I have to point to the FAQ here again:

http://adblockplus.org/en/faq_project#contribute

I want to thank Wladimir Palant for taking time out to talk with me here, and please be sure to check out Adblock Plus if you haven’t done so already. I think if there was an extention hall of fame for Firefox – Wladimir’s contribution would definitely belong.